Property Management Blog

Property management Chesapeake : Tenant marketing and retention

KRS Holdings - Wednesday, February 24, 2016

Attracting tenants to a property, performing background checks on them, and retaining them is perhaps the heart of a property management Chesapeake. As a property owner who is looking to hire a firm for managing your property, it is essential that you examine its policies regarding tenant marketing and retention. This way; you are assured of getting your money's worth. Here is a list of questions to ask the firm:

  1. Where do you list vacancies? Naturally, the firm should be able to give a great deal of exposure to your property. So your listings should be seen on websites(free as well as paid) along with conventional methods of advertising that include newspaper ads, local yellow page listings, MLS, fliers, backyard signs etc. Additionally, there should be a 24 hour phone answering service that enables prospective tenants to listen to details of the property.
  2. What is your current vacancy rate? This is a question you must consider before signing up a firm for managing your property. This will help you get an insight regarding their expertise in this field.
  3. How long does it take you to fill vacancies? If this answer is greater than month, then you should steer clear of this company.

Do you know the cost/lead? Cost per lead is a factor that helps owners understand the impact of advertising and the money they are required to shell out for it. If a company/manager can provide you with this answer, then he is surely following the advertising campaign closely and is efficient and reliable indeed.