In order to effectively rent out your property, you need have a strong marketing strategy in place. Filming a captivating video tour can help landlords showcase their rentals’ best features.
When adding a video your to your rental listings, you can increase your chances of landing a tenant quickly. In this blog post, we'll discuss what landlords need to know to successful film a video tour.
Benefits of Video Tour of Your Rental
When creating a rental listing, including accurate descriptions, photos and videos can help you generate more interest. Virtual tours in particular have changed the way people market their rental. Here are some of the incredible benefits of filming a video tour:
Capture Attention
A well-crafted video tour can captivate potential tenants from the very first frame. With stunning visuals, smooth camera movements, and enticing narration, you'll effortlessly stand out from other property listings.
Bring Your Property to Life
A video tour breathes life into your property, providing viewers a dynamic and immersive experience. It allows them to visualize the space's layout and ambiance, making it easier for them to envision themselves living there.
Showcase Unique Features
Does your rental have standout features like a spacious backyard, a modern kitchen, or a cozy fireplace? A video tour allows you to showcase these special attributes in a way that photos cannot. By highlighting these unique selling points, you'll pique the interest of potential tenants and set your property apart from the competition.
Save Time and Effort
Instead of conducting numerous in-person tours or answering countless inquiries, a video tour streamlines the process for you and prospective tenants. It allows them to virtually explore the property at their convenience, attracting serious inquiries from genuinely interested individuals.
Reach a Wider Audience
Your video tour has the potential to reach a vast audience. Sharing it on various online platforms, social media channels, and top real estate listing websites can increase exposure exponentially and attract potential tenants from different both locally and from out of town.
Make a Lasting Impression
A professionally filmed and engaging video tour has the power to leave a lasting impression on viewers. By showcasing your rental in the best light possible, you create a memorable experience that lingers in the minds of potential tenants. This can lead to higher conversion rates, more applications, and a quicker and more successful rental process.
9 Tips for Filming a Video Tour for Your Rental
Consider the following tips to ensure that the filming process goes smoothly:
1. Plan and Prepare
Before hitting the record button, take some time to plan your video tour. Create a shot list, determine which rooms you want to showcase, and make note of any specific features or details you want to highlight. Also, prepare the space by decluttering, cleaning, and staging it to look its best.
2. Use Quality Equipment
Invest in a good camera or smartphone with high-resolution capabilities. Consider using a tripod or stabilizer to ensure smooth and steady shots. Quality audio is also important, so use an external microphone or ensure your camera's built-in microphone captures clear sound.
3. Lighting Matters
Proper lighting can make a significant difference in the quality of your video. Use natural light whenever possible by opening curtains or shoot during daylight hours. If needed, supplement with artificial lighting to avoid dark or poorly lit areas but keep an eye out for harsh shadows.
4. Compose Engaging Shots
Experiment with different camera angles and perspectives to make your video visually interesting. Capture wide shots to showcase the entire room and close-ups to highlight specific details. Move the camera smoothly between rooms, and use a panning shot for a professional touch.
5. Tell a Story
Instead of merely showcasing each room individually, think about how you can create a cohesive narrative throughout your video tour. Guide viewers through the space, emphasizing the flow and connectivity of the rooms. Tell a story that evokes emotion and allows potential tenants to envision themselves living there.
6. Keep it Smooth and Steady
Avoid shaky footage by maintaining a steady hand or using stabilization equipment. Slow, controlled movements are preferable. If you're walking while filming, move slowly and deliberately to ensure a smooth and professional-looking video. For still shots and pans, opt to use a tripod.
7. Highlight Key Features
While giving an overall tour, make sure to emphasize the unique and desirable features of your rental. Showcase spacious closets, modern appliances, beautiful views, or other selling points that make your property stand out.
Focus on the aspects that will capture the attention and interest of potential tenants. In your voice-over, you can also mention important policies like if you're a pet-friendly rental or if there’s nearby access to parks and entertainment centers.
8. Add Captivating Music
Consider adding background music to your video tour to enhance the viewing experience. Choose a soundtrack that matches the tone and style of your rental, whether it's upbeat and lively or calm and serene. Just make sure the music doesn't overpower the narration or distract from the visuals.
9. Edit and Polish
Once you've captured all the footage, take the time to edit and polish your video tour. Trim any unnecessary or repetitive shots, adjust the color and lighting if needed, and add captions or text overlays for additional information. You should also learn how a call to action works and then include contact information at the end of the video to ensure that interested prospects can reach out.
Bottom Line
Filming an amazing video tour of your rental is not as difficult as one might think. By followings the steps listed above, you'll surely have an exciting video tour that will stand out from all the rest. Don’t be afraid to get creative with the content to interact better with potential renters.
If you want to ensure that your video tour makes an impact, KRS Holdings can help you. We are a full-service property management company dedicated to providing property owners with peace of mind. Contact us today to learn about our services!